Rebranding a North East charity

  • Industry
    Third Sector
  • Location
    North Shields, Tyne and Wear, UK
  • Deliverables
    Brand Audit, Brand Development, Graphic Design


Acorns works with children, young people and families affected by domestic abuse in both North Tyneside and Northumberland. After undergoing a period of organisational change, the Board of Trustees determined that the time was right to update the visual identity. They felt the brand no longer accurately represented the services provided and the vision for the future.


Storytelling through design

We spent time getting to know the organisation and understanding the vital service it provides to people across the region. This was achieved by running a series of interactive workshops and accessing insights from current service users. Through close collaboration with the trustees, we developed a visual identity and strapline that now reflects Acorn's innovative approach to supporting victims of domestic abuse.

Communicating the strategy

To coincide with the launch of the brand, we also developed the artwork for the organisation’s 3-year strategic plan and new promotional literature. This included the creation of bespoke infographics to visually communicate Acorns' key focus areas to stakeholders.

“Acorns' Board of Trustees was very impressed with the thought and sensitivity that went into every aspect of the design process, and we were fully consulted all the way along.”

Abby Traynor, CEO of Acorns


  • Created a brand story that aligns with the organisation's values and objectives
  • Implemented a new visual identity and strapline
  • Delivered artwork for Acorns' Strategic Plan and promotional literature
“We wouldn’t hesitate to recommend The Pulse Rooms, and we look forward to continuing to work with Andy and Harvey in the future as our brand grows and matures. Thank you both for an outstanding job!”

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