Driving the launch of a Swiss start-up

  • Industry
    Sport and Fitness
  • Location
    Zug, Switzerland
  • Deliverables
    Brand Audit, Brand Development, Website Development, Growth Support


As a start-up business in the Swiss fitness market, ADUMO needed to effectively define its value proposition and ensure it was positioned for success. 


Getting to the heartbeat of the brand

We ran a series of workshops with the Founders to understand their business model and their brand story. Using the insights gathered, we developed a brand story that clearly emphasises ADUMO’s purpose and the value it offers to clients. We also created a distinct visual identity aligned with the current design trends in the fitness industry. 

Creating a digital footprint

To support the market-entry process, we translated the narrative and visual identity into a fully responsive brochure website. This site also features the products distributed by ADUMO within the Swiss market, such as WOW Hydrate and Alpha Champ.


  • Achieved market entry in Switzerland
  • Established digital footprint
  • Expansion and diversification

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