With the arrival of the fourth industrial revolution, the way we live, work, and relate to one another is changing on a daily basis.
Advanced technologies are a driving force behind this change and in the business world they can help you to enhance your customers’ experience.
Now, more than ever, customers are demanding a more personalised and seamless experience from brands. For example, they want to see offers that directly relate to their current needs and receive necessary support in real-time. Here are three ways that advanced technologies can help your business to deliver experiences that generate brand loyalty.
1. Make Personalised Recommendations
We are bombarded on a daily basis with promotional offers via email, SMS and social media channels. If these offers aren’t tailored to our specific needs, then it’s easy to either unsubscribe or simply scroll by. Technology has now made it possible your business to deliver tailored recommendations that directly meet a customer’s current needs. This is largely due to the data that can be collected from customers when they interact with your digital platforms. For example, a customer that has viewed a particular product on your online store can now be sent a personalised discount voucher to help them take the next step in the sales funnel.
2. Deliver Real-Time Support
The rise of AI-powered chatbots means it is now even easier for your business to deliver real-time support to customer’s via either voice, mobile applications, instant messaging, SMS, or website. These chatbots ensure that customer queries are handled quickly and efficiently, which drives improved levels of customer satisfaction and the delivery of a seamless experience.
3. Create Opportunities For Ongoing Engagement
It is no longer the case that customers only engage with your brand when they enter a physical store or office building. Mobile applications, websites and social media channels provide opportunities to engage on an ongoing basis. Adding value to your customer’s journey through these touchpoints can ensure your business achieves higher levels of engagement and retention.